The annual showcase of the global beauty industry—COSMPROF Asia opens this week in Hong Kong, gathering top beauty brands and supply chain elites to initiate a dialogue on beauty and innovation.
This week, Hong Kong becomes the focal point of the global beauty industry. COSMOPROF Asia is being held from November 12 to 14, 2025, at the Hong Kong Convention and Exhibition Centre, while its sister show, Cosmopack, runs concurrently from November 11 to 13 at the AsiaWorld-Expo.
This highly influential B2B beauty event is expected to attract over 70,000 professional visitors and approximately 2,800 international exhibitors.
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01 Dual-Venue Show, Covering Entire Beauty Industry Chain
COSMPROF Asia adopts an innovative "one region, two venues" model, comprehensively covering the upstream and downstream sectors of the beauty industry chain.
Cosmopack focuses on the upstream sector, showcasing the latest innovations in raw materials, formulations, machinery, equipment, packaging design, and contract manufacturing.
The finished products show brings together cosmetics, personal care, and professional hair products from around the world, serving as a crucial platform for brand display and market expansion.
Exhibitors include pavilions from nearly 20 countries and regions, including Italy, France, Germany, and South Korea, highlighting global beauty trends.
02 Optical Skincare Takes Center Stage
This year's exhibition has placed special emphasis on the optical skincare field, featuring it as a key display category. The show has debuted the "Optical Skincare Innovation Zone," showcasing the latest photoelectric beauty technologies and devices.
This zone covers several segments, including home-use beauty devices, professional photoelectric equipment, and optical diagnostic systems. Exhibitors from Japan, South Korea, and Germany are presenting their latest R&D achievements in optical skincare.
"Optical skincare is one of the fastest-growing segments in the global beauty market," emphasized the show organizer in the official introduction.
03 Precision Matching, Creating Business Opportunities
To enhance the efficiency of business negotiations, the exhibition has set up multiple precision matching zones, creating high-quality engagement platforms for exhibitors and buyers.
The notable "Buyer Programme" has been upgraded this year, inviting approximately 500 key buyers from global markets.
Furthermore, the "Elite Circle" programme, specifically tailored for top executives from leading companies in the industry, has been newly added.
These arrangements are dedicated to fostering direct connections between exhibitors and buyers, providing an efficient cooperation platform for companies seeking global business expansion.
04 Sustainability and Innovation as Core Themes
Sustainability continues to be a central theme of this year's event. The "Be Sustainable with Beauty" project will showcase suppliers and innovative solutions committed to sustainable development.
In the packaging sector, eco-friendliness has become one of the most important trends.
Several renowned packaging material suppliers will showcase innovative solutions such as refillable systems, biodegradable materials, and other environmentally safe materials.
## 05 Industry Insights and Trend Forecasting
The exhibition is not only a platform for product display but also a barometer for industry trends. The professional seminars will feature international experts sharing the latest insights and strategies for the beauty market.
Meanwhile, the trend report will provide an essential guide for buyers, media, and content creators to understand the cutting-edge trends at the show.
Innovation in makeup primarily focuses on appearance design, 3D printing technology, skincare-infused makeup products, and formulation innovations.
Skincare products are evolving towards gentle efficacy and clean beauty, where **optical skincare solutions have emerged as a noteworthy innovative direction this year.
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On the exhibition floor, beyond products and business opportunities, a series of industry exchange activities and award selections are taking place. The COSMOPROF Awards will honor companies demonstrating innovation and outstanding performance in the beauty sector.
The technology and innovation experience zone will be a highlight, showcasing the perfect integration of innovative photoelectric technology and products.
This gathering of global beauty elites is becoming a key force driving industry development.
After reading this report, are you interested in COSMOPROF? We sincerely invite you to share your views. Your feedback will provide important reference for our future planning regarding participation in such exhibitions.
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